Amplify your impact: 8 ways Global Impact helps charities grow workplace giving and unrestricted revenue

Nonprofits today are navigating seismic shifts in funding. Traditional revenue sources are harder to secure, unrestricted dollars are scarcer, and internal teams are stretched thin. At the same time, opportunities to grow through workplace giving, employee engagement, and corporate philanthropy have never been greater – if you know how to tap into them.

That’s where Global Impact comes in.

There are often untapped employee giving dollars waiting for nonprofits to capture. We help you maximize this potential – equipping your fundraising and communications teams with the right strategies and language, identifying high-return opportunities, and guiding you every step of the way to grow this unrestricted revenue channel.

Here are eight ways we help charities like yours thrive:

1. Double your donations through corporate matching gifts.

Every year, $4–7 billion in matching gift funds goes unclaimed. The opportunity is staggering. Yet, most nonprofits only capture a fraction of what’s available – just 1.31% of individual contributions are matched, despite 10% being eligible.

Global Impact equips you to close that gap. We help you:

• Build communication strategies that highlight matching opportunities.

• Train your fundraising and communications teams on best practices.

• Leverage our media and ad strategies that spotlight matching gifts as a call to action.

The result? More donations doubled, higher engagement, and new unrestricted revenue streams for your mission.

2. Gain insider expertise in employee engagement and corporate giving.

Workplace giving can be complex, but you don’t have to become an expert overnight. As a Charity Alliance member, you gain direct access to our subject matter expertise – insight into industry trends, proven strategies, and tailored feedback.

We’ll help you:

• Stay ahead of trends in CSR and employee engagement.

• Position workplace giving as a vital part of your overall fundraising strategy.

• Get actionable feedback on donor communications and campaign plans.

We invest in your growth – so you can confidently invest in your mission.

3. Cultivate and manage workplace donors.

Fundraising is about relationships, but many nonprofits struggle to identify and cultivate donors within workplace platforms. Global Impact helps you:

• Pull and analyze workplace giving data.

• Segment and engage workplace donors more effectively.

• Manage donor communications on your behalf through specialized services.

This isn’t just about processing gifts; it’s about building loyal donor bases that give year after year.

4. Build relationships with CSR and employee engagement leaders.

Behind every successful workplace campaign is a corporate champion. We actively cultivate these CSR leaders and equip them with turnkey engagement content, while spotlighting our Charity Alliance members along the way.

From short “Take 20” events on global causes to employee engagement newsletters, we help get your mission in front of the right decision-makers at the right time.

5. Create volunteer and engagement opportunities.

Volunteering is often the gateway to giving. That’s why we partner with you to design opportunities that fit corporate needs – from micro-volunteering events to tailored, skills-based opportunities.

Campaigns that combine giving and volunteering drive 16.8% higher employee engagement, and Global Impact ensures your nonprofit is part of that story.

6. Activate employee champions and resource groups.

Employee champions and Employee Resource Group (ERG) leaders are your best advocates inside a company as programs continue to be more employee led. We help you identify and cultivate these individuals, building the visibility and trust that drive higher giving.

If you don’t have the time or capacity to activate this strategy yourself, our advisory team can step in to help.

7. Capture crisis and emergency response giving.

When disaster strikes, companies and employees want to respond quickly. We make sure your organization is on our list of responders that gets shared widely when employees look to give.

Emergency campaigns are a powerful entry point for new donors, and often come with corporate match dollars. Charity Alliance membership ensures you won’t miss out on these time-sensitive opportunities.

8. Use data to sharpen your strategy.

Data transforms fundraising from reactive to strategic. Global Impact provides benchmarking, campaign analysis, and insights into donor behavior so you can:

• Identify your top-performing campaigns.

• See where you rank among peers.

• Find untapped opportunities for growth.

We turn workplace giving data into a roadmap for higher ROI.

Why Join the Charity Alliance?

The Charity Alliance isn’t just a membership. It’s a partnership that gives your nonprofit:

• A stronger foothold in workplace giving.

• Expert support in navigating CSR and employee engagement.

• Access to billions in potential new revenue.

• Visibility with both individual donors and corporate leaders.

In a time when unrestricted revenue is harder to come by, workplace giving stands out as a reliable, renewable, and growing funding stream. By joining the Charity Alliance, your organization can capture more of it, with Global Impact amplifying your reach every step of the way.

Ready to enhance your workplace strategy and grow unrestricted revenue? Join the Charity Alliance today.