Transforming campaign marketing for a new era of employee giving

Opportunity

In 2017, after 56 years of managing more than 130 separate campaigns around the world, the federal government’s workplace giving program underwent a structural overhaul meant to streamline processes, including centralizing marketing under one national contract.
Previously, divided work made for duplicative efforts and inconsistency in branding, quality and messaging. The new structure aimed to unify and enhance marketing for all campaigns while still reaching a wide range of potential donors.
Production was highly regulated with tight deadlines for a large suite of materials.

Approach

Employed a team with 50+ years of cumulative experience on this campaign to lead the creation of consistent, high-quality and professional materials.
Developed a fun, community-centric theme, highlighting the federal employees and retirees with their personal causes. This theme and approach were implemented in individual campaigns around the world.
Produced and shared a full suite of strategic marketing materials within deadlines, such as themed toolkits and campaign worker training materials, empowering individual campaigns to inspire giving and engage potential donors.

Results

Delivered more than 65 marketing materials featuring the new theme early or on time. More than 80% of constituents reported finding the theme “fresh, fun, compelling,” and over 90% said the materials were “effective, useful, excellent.”
Supported all campaigns through content sharing with a unified message; led the campaigns to success in fundraising goals; performed quantitative and qualitative research to inform continual marketing refinement, and established a precedent for the following year.
Awarded campaign contract for an additional two years due to success in the first year.

Featured Client:

Global Impact Case Study - Combined Federal Campaign

To achieve results like these, reach out to us!

Global Impact works on charitable ventures to inspire greater giving. We serve as a trusted advisor, intermediary and implementing partner across the private, nonprofit and public sectors. Through these partnerships, we have raised nearly $2 billion for causes such as disaster relief and global development. Global Impact’s reach and services are complemented by the work of our subsidiary company, Geneva Global.

Contact

U.S. Headquarters

1199 N. Fairfax St. Suite 300
Alexandria, VA 22314
800-836-4620
[email protected]

Transforming campaign marketing for a new era of employee giving

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Results

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