- In 2017, after 56 years of managing more than 130 separate campaigns around the world, the federal government’s workplace giving program underwent a structural overhaul meant to streamline processes, including centralizing marketing under one national contract.
- Previously, divided work made for duplicative efforts and inconsistency in branding, quality and messaging. The new structure aimed to unify and enhance marketing for all campaigns while still reaching a wide range of potential donors.
- Production was highly regulated with tight deadlines for a large suite of materials.