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Growing campaign success by empowering and training employees // Leveraging engaging content to grow campaign success

Opportunity

The International Monetary Fund was looking to enhance their campaign strategy and marketing materials to increase awareness and engagement.
Their team was interested in exploring volunteer opportunities for employees and sought to increase support for those devastated by disasters around the world.

Approach

Helped to launch the IMF’s employee ambassador program, which included supporting recruitment and conducting training.
Resourced team with communication tools such as photography, success stories, and impact statements that coincided with their campaign theme.
Identified opportunities and established a year-round calendar for volunteer partnerships that celebrated MLK day of service, International Women’s Day, and support for child refugees and education.
Established restricted funds for disaster response to coincide with the existing gift-matching policy, ensuring that employees could receive the maximum match and increasing support for the victims of disasters.

Results

Within the first two years of the ambassador program, interest doubled from around 50 to 100 IMF employees, with a very high return rate of ambassadors year to year.
Conducted three volunteer engagements with the IMF that coincided with international days in 2018: building 2,000 hygiene kits for Hurricane Maria survivors, compiling 2,500 women’s hope kits and packing 750 backpacks for child refugees.
Increased participation in the ambassador program by 88% since launch.

Featured Client:

Global Impact Case Study – International Monetary Fund

To achieve results like these, reach out to us!

Global Impact works on charitable ventures to inspire greater giving. We serve as a trusted advisor, intermediary and implementing partner across the private, nonprofit and public sectors. Through these partnerships, we have raised nearly $2 billion for causes such as disaster relief and global development. Global Impact’s reach and services are complemented by the work of our subsidiary company, Geneva Global.

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800-836-4620
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Growing campaign success by empowering and training employees // Leveraging engaging content to grow campaign success

Opportunity

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Results

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