Growing campaign success by empowering and training employees // Leveraging engaging content to grow campaign success
The International Monetary Fund was looking to enhance their campaign strategy and marketing materials to increase awareness and engagement. Their team was interested in exploring volunteer opportunities for employees and sought to increase support for those devastated by disasters around the world.
Transforming campaign marketing for a new era of employee giving
In 2017, after 56 years of managing more than 130 separate campaigns around the world, the federal government’s workplace giving program underwent a structural overhaul meant to streamline processes, including centralizing marketing under one national contract. Previously, divided work made for duplicative efforts and inconsistency in branding, quality and messaging. The new structure aimed […]
Engaging employees with creative activities centered on World Water Day
Global Impact’s longstanding corporate partner, Ashland, was interested in expanding employee giving and engagement offerings beyond the fall campaign season. Ashland viewed Take Your Child to Work Day as an opportunity to incorporate a charity education event for employees and their children.
