- The International Monetary Fund was looking to enhance their campaign strategy and marketing materials to increase awareness and engagement.
- Their team was interested in exploring volunteer opportunities for employees and sought to increase support for those devastated by disasters around the world.
Growing campaign success by empowering and training employees
Opportunity
Approach
- Helped to launch the IMF’s employee ambassador program, which included supporting recruitment and conducting training.
- Resourced team with communication tools such as photography, success stories, and impact statements that coincided with their campaign theme.
- Identified opportunities and established a year-round calendar for volunteer partnerships that celebrated MLK day of service, International Women’s Day, and support for child refugees and education.
- Established restricted funds for disaster response to coincide with the existing gift-matching policy, ensuring that employees could receive the maximum match and increasing support for the victims of disasters.
Results
- Within the first two years of the ambassador program, interest doubled from around 50 to 100 IMF employees, with a very high return rate of ambassadors year to year.
- Conducted three volunteer engagements with the IMF that coincided with international days in 2018: building 2,000 hygiene kits for Hurricane Maria survivors, compiling 2,500 women’s hope kits and packing 750 backpacks for child refugees.
- Increased participation in the ambassador program by 88% since launch.
Featured Client:
Global Impact Case Study – International Monetary Fund
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