- Each year, the federal government implements its more than 60-year-long workplace giving tradition, the Combined Federal Campaign (CFC), providing an opportunity for millions of employees and retirees worldwide to donate money and volunteer time to participating charities.
- After a competitive bid process, the Office of Personnel Management (OPM) selected Global Impact and our partner, Tribal Tech LLC, to serve as the inaugural CFC National Marketing team in 2017, and we have continued to serve in this role ever since.
Igniting the federal community’s generosity through the Combined Federal Campaign
Opportunity
Approach
- Branding and Material Development: Ignite the generosity of the federal community across the country and on military bases around the world by innovating unique and memorable campaign themes and corresponding campaign materials and activities defined by creative, eye-catching designs, visuals, and messaging and featuring fun photos and videos of real federal employees and retirees captured during custom photo shoots.
- Web Design: Design an eye-catching, user-friendly website to deliver materials and timely messages to three key audiences: potential donors, campaign workers, and charities.
- Content Creation and Storytelling: Highlight compelling charitable cause areas through stories, videos, images, and social media to show the positive impact federal employees have in the world when they give through the CFC.
- Employee Engagement: Transform campaign worker volunteers in federal agencies into passionate CFC advocates with motivational training materials, toolkits, and online resources.
- Data Driven: Utilize research and results analysis to drive marketing efforts in successive years.
Results
- Influenced nearly $500 million in donations since 2017.
- Produce hundreds of collateral pieces annually (posters, training presentations, communication templates, social media assets, and more) for donors, campaign workers, and charities.
- Leverage our team’s collective decades-worth of expertise in fundraising, marketing, training, design, and communications to keep costs low while producing unique, high-quality materials.
- Strengthened relationship with OPM as a trusted partner for marketing development and implementation.
Featured Client:
Global Impact Case Study - Combined Federal Campaign
To achieve results like these, reach out to us!
