With the start of a new year, I know many of us are writing down our goals for the year, whether it’s eating healthier or doing more for charitable causes. It’s also the perfect time to set your goals for your workplace giving campaign! If your campaign didn’t quite hit the mark last year, or you want to take it to the next level, it’s time to make your campaign New Year’s resolution. Make 2024 the year your campaign is a massive success!
Maybe your goals involve utilizing new technology, reaching more staff, or spotlighting charities in new ways. Whatever you’re hoping to accomplish, it’s crucial that you leverage creative ways to market your campaign to your employees. Having a unique way of showcasing your campaign and the charities involved will attract more viewers and potential donors.
At Global Impact, we work with many unique campaigns, giving us an inside look into best practices for running and promoting a workplace campaign. As you plan to make 2024 your best campaign year yet, take a look at some of these great examples of effective digital tactics our partners used this year. (Bonus: Some of these do a great job featuring charities that are in our Charity Alliance!) Check out these ideas and let them inspire you for your next campaign!
Virtual Charity Fairs
The Combined Federal Campaign (CFC) highlights charities in their virtual charity fair, providing each participating charity the opportunity to showcase more information, a success story, and a charity video. The CFC lists out all participating charities so donors can take the time to view and learn more about them. This is helpful for potential donors to get more insight into what work the charity does and who it helps!
How you can implement something similar: Explore alternative technology options that will allow you to host a similar fair to showcase your charities, or combine charity materials on a staff intranet site to help give your donors something to read through and engage with during the campaign.
How we can help: Don’t want to make something yourself? Global Impact showcases our charities on our Employee Giving Hub. We can quickly pull together any marketing materials you might need for charities that are in our Charity Alliance. Check out the Hub here or send us a note to start brainstorming what materials you might want.
Nonprofit Expos
The University of Washington Combined Fund Drive showcases its participating charities through virtual booths – where donors can learn more about a charity’s mission and programs, watch videos, and be able to donate directly to the charity. Each booth is unique and personalized and gives great insight into each charity!
How you can use this: Virtual booths are a great option for campaigns that have a higher marketing budget and a remote or hybrid staff. This is a good way to utilize your resources as it gives employees a deep dive into charities, and it replaces charity fairs in a way that appeals to all employees regardless of location.
Video Fairs
The Arizona State Employees Charitable Campaign hosts a video fair, showcasing videos of participating charities to learn more about their work and programs. A video fair is a nice lower-lift option, as it only requires connecting one piece of information from charitable organizations.
A fun extra: Along with the video fair, the campaign implemented a passport feature this year. If donors watch four or more videos from the fair and fill out a form, they’ll be entered into a drawing for a prize. This feature gets the audience involved to learn more and have a little fun!
How you can implement a passport-like feature: Find creative ways to get your audience involved, whether that’s watching videos, checking out a certain number of charities, or donating to a charity and throwing in an incentive, like prizes and public recognition!
Charity Lists
Creating a list of all participating charities in your campaign is simple and easy! Post these lists anywhere employees might readily find them and use them in staff emails and posts to encourage donors to find the organizations they love.
Why this is helpful: Simple-to-navigate charity lists demonstrate the range of choices employees have when they give at work, which can help improve participation rates.
How we can help: Global Impact makes these lists for you so that all your charities are in one place for your employees. Email us to get a list of your own.
Charity Playlists
The Maryland Charity Campaign creates a YouTube playlist of videos showcasing their participating charities. Potential donors can go through the playlist and watch videos to learn more about charities and give back to the campaign.
Why this is helpful: You can easily find all the charity videos in one place. YouTube is a popular and commonly used platform; think about other existing technology platforms that you can leverage like Slack, email, etc. to accumulate charity content and share it with your audience.
Giving Quiz
While we aren’t a campaign ourselves, we’d be remiss if we didn’t mention our Inner Global Champion Quiz! It’s a fun and easy way to help employees learn more about the charities and causes they might connect with.
How you can use it: At an event with the International Monetary Fund this fall, participants took a break in between charity speakers and took the quiz together. Try adding the quiz to one of your events or share in an all staff post while promoting the campaign. It only takes five minutes to complete and adds a gamified element to mix things up!
Adding digital tools makes all the difference to your campaigns. It helps communicate the impact of your campaign, ensures your employees understand the campaign, and assists them in finding charities and causes they are passionate about and want to support. Make 2024 the year you up your marketing game! Global Impact is here to help — we know that you’ve got a lot on your plate, and we help campaigns market to their employees all year long. Reach out at [email protected] to get started on your 2024 campaign needs.
