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Measuring what matters – why impact is about far more than outputs

Doug Balfour, strategic advisor for Geneva Global, a Global Impact affiliate organization.

This article first appeared in the European Fundraising Association blog on Dec. 4, 2019 The past twenty years have brought ‘seismic’ changes to the charity sector and the way it is perceived. Where the biggest brands had dominated the charity world, the public now wants to know more about what their money will get. Geneva […]