Please Wait...

Thank you message surrounded by green, blue, orange and yellow circles with cause area graphics.
By
Gillian Wagner

Congratulations, your 2020 employee giving campaign is finished! This is a moment to reflect on the hard work of your volunteers and staff, your employees’ generosity and the success of the campaign. You’re not quite done though – the final and most crucial step is to thank everyone who participated. One study in the New Directions for Philanthropic Fundraising found that nearly 40% of donors stop giving because they weren’t thanked or received poor communication. 

To help, Global Impact has created a Thanking Your Donors Toolkit in our Virtual Employee Giving Hub that walks you through how to say thanks and end your campaign on a positive note. Access the hub here and select the pin Thanking Your Donors for creative and engaging tools that are free and easy to use. Here are just some of the tips offered in the toolkit to help you wrap up the campaign:  

  • Remember to actually say thank you. This goes without saying, but don’t forget to say thank you to everyone in your post-campaign communications. This includes coordinators, key workers and volunteers, but it also most importantly includes donors. Make a plan to ensure that each individual donor gets some sort of thank-you message in the days following the closing of your campaign. We recommend you find ways to personalize it – for example, if someone gave for the first time or doubled their usual volunteer pledge, highlight that in your note. Regardless of how you send it (e.g., direct mail, email, phone call, etc.), make sure it’s meaningful and sincere.
  • Highlight your volunteers. Your campaign relies on these folks, so really give them the shout-out they deserve. Grab an image of the team in action (virtual action, that is – take a screenshot during your virtual meeting using gallery mode so everyone’s in the shot) and include it in internal emails or social media posts to really showcase their efforts. Our toolkit offers photo filters that add a fun note to these kinds of visuals.
  • Include a message from leadership. Employee giving campaigns are about giving back to charitable causes and cultivating a positive work environment. When leadership starts and ends the campaign by sharing why this campaign matters to them and the rest of the leadership team, it helps solidify the sense of community among colleagues who gave or participated in the campaign. This also contributes to building a lasting culture of giving back in your workplace. 
  • Share campaign results. You should of course share the total amount raised in your campaign – but also consider stats outside of dollar amounts. What was the employee participation rate or number of volunteer hours pledged? Was there an event that had a particularly successful turnout, or did you try a new kind of event that people enjoyed? Share any details you have so employees really see the impact of the campaign. Charities are often able to help demonstrate how campaign dollars translate into new school supplies or trainings for health care professionals. Global Impact can create a customized campaign results infographic that shows the global reach of your campaign’s pledges – see the toolkit for more details. A world map with photos of people overlaid on top of the continents. Giving Global: 2019 Collective Impact. A total of $16,234,732.30 was donated to support Global Impact and our charity partners in 2019 through employee giving campaigns. Thank you for your generosity! Your gifts make our world a better place. Take a look at the collective impact* of your donation around the world. Clean Water: 9,277 hand-washing stations to reduce illness for school children. Disaster Relief: 324,695 first aid kits for hurricane survivors. Economic Development: 3,247 seed boxes to grow five tons of food. Educations: 3,382 medical students sponsored for six months. Global Health & Child Survival: 81,174 suture sets for wound repair. Human Trafficking: 10,896 survivors of human trafficking given housing, counseling and more. Hunger: 21,646 fishing kits for families, giving them access to food for years. Malaria: 635,860 insect nets to protect children from mosquito-borne disease. Refugees: 1,623 individuals trained to support medical needs in refugees. Women & Girls: 51,268 newborns given essential vaccines. *These impact statements are representative examples of how Global Impact charity partners use donations to help those in need.

  • Host a thank-you event. You’ve worked hard, and now it’s time to have some fun! Global Impact has ideas for hosting creative virtual thank-you events and offers a quick agenda to help you plan. Celebrate your wins and enter the new year together feeling excited about the work ahead.
  • Get creative. Your employee giving campaign was certainly different this year, so why can’t your thank-you message be different, too? Saying thank you in a unique way makes it memorable and keeps employees interested in future campaigns. Reference our social media guide for ways to share your campaign publicly and pull some fun graphics to go along with it. We’ve also seen campaigns give out prizes in friendly competitions or compile videos of employees sharing why they give or playing trivia games together. Work with Global Impact to create a thank-you mailing with our webcam covers (access a sample in our toolkit). They’re perfect for remote work and a fun way to give participants something tangible in this virtual environment. Left: A photo of a boy smiling at the camera. Global Impact logo. Change the world. Give Global. Photo credit: Nihab Rahman / Medical Teams International. Right: Global Impact logo. QR image. Give global through your workplace and make a difference in the world. Global Impact represents more than 100 leading international charities like CARE, Heifer International, Save the Children, and UNICEF USA. Be inspired. Change the world. Give global. Donate to support education, disaster relief, economic development, hunger, global health, human trafficking, refugees, clean water, women & girls. charity.org/give. Webcam cover installation steps: 1. Remove double tape tabs. 2. Position base over the camera lens then press firmly. 3. Once installed, simply slide to the left to close and to the right to open.

  • Think through next steps. Once you’ve fully celebrated the end of your workplace campaign, begin to brainstorm what next year’s campaign will look like. Share ideas with employees and invite them to give feedback. Keep the spirit of the campaign running year-round by organizing socially-distanced, off-season events and employee volunteering opportunities. As always, you can connect with Global Impact for ideas on how to do this or help thinking through your 2021 campaign.

Remember that the Virtual Employee Giving Hub gives you access to not only our thank-you resources but a number of campaign materials including trainings, campaign planning, observance day opportunities, videos, photos and more. 

Congratulations again on completing your employee giving campaign, despite the unusual and difficult circumstances we all faced in 2020. We are grateful for your commitment to greater giving, especially when our communities are in need of more support than ever before. Global Impact remains committed to supporting your employee giving campaigns, and we’re already excited about our ideas for the 2021 season!  

Gillian Wagner

Gillian Wagner

Gillian Wagner is the Fundraising Coordinator at Global Impact. In this position, she supports the Campaign Engagement team’s work with charity alliance partners and public sector campaigns. She has a knack for organization and brings her passion for nonprofit management to her role every day. As the Fundraising Coordinator, Gillian enjoys highlighting the work of the nonprofits she supports and sharing their powerful stories of change. Her previous work experience includes the Center for Strategic and International Studies and the Coalition for Smarter Growth. She’s a true Wisconsinite and won’t let her colleagues forget it when they try to complain about D.C.’s “winter weather.”

Contact

U.S. HEADQUARTERS

1199 N. Fairfax St.
Suite 300
Alexandria, VA 22314
800-836-4620
[email protected]

Subscribe

Sign up for our newsletter,
Greater Giving Weekly,
and other periodic updates.