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Unleash Generosity - Giving Tuesday
By
Lauren Lagoon

Edited on Nov. 19, 2021

GivingTuesday is right around the corner! This day provides the nonprofit sector with the opportunity to increase our visibility on social media, remind everyone of the true spirit of Thanksgiving and encourage generosity through end-of-year donations. Considered to be the world’s biggest day of giving, nonprofits across the world will flood everyone’s social feeds with #GivingTuesday posts – and your organization won’t want to miss out!  

According to GivingTuesday.org, “GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate and celebrate generosity.”  

“The annual GivingTuesday celebration unleashed a massive wave of giving on December 1 with continued record growth on every front: dollars, countries, communities, demographics, social media, and breadth of narrative,” noted the GivingTuesday team in their 2020 Impact Report. Furthermore, the struggles of COVID-19 have increased generosity, as the report noted $2.47 billion in U.S. donations on GivingTuesday 2020. Whether it’s your first time planning a GivingTuesday campaign or you’re looking for new ways to amp up your strategy, the team at Global Impact has rounded up expert articles to help you make the most of every stage of your campaign: 

Planning 
Unsure of where to start? The articles below can help you take the first step: 

“Don’t shy away from engaging givers, especially in tough times. We know that, even when fundraising is dramatically down and presents a lower return on investment during hard times, organizations that continue to engage givers regularly and diversify what and how they ask are more likely to reap outsized rewards when economic, health, and social crises subside.” - GivingTuesday Data Commons, “Giving In Unprecendented Times: A Lookback at 2020 U.S. Giving Data and Trends” 

Implementation 
Speaking of going digital, below are a few ideas to engage your audience on the big day:

Evaluation and Donor Retention
After you cross the campaign finish line, don’t forget these last few steps to officially close out and inspire next year’s plans: 

Contact us for more information on how to put together a comprehensive strategy this GivingTuesday. Let Global Impact help you make the most of this important day, so that you can make the most difference. 


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Lauren Lagoon

Lauren Lagoon

Lauren is a Marketing & Communications Coordinator at Global Impact responsible for developing, managing and implementing key marketing and communications materials. Lauren’s favorite part of her job is learning and promoting the great work of all Global Impact’s partners and clients. Outside of the office, Lauren likes to travel, paddle board and make a mean charcuterie board.

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