Investing in women and girls is one of the most important global causes, and for good reason. When you support women and girls, it’s not just an investment in their futures; when women succeed, so do their communities and economies. 

As International Women’s Day approaches, it’s the perfect time to partner with nonprofits like CARE, investing in communities and families. As one of the first organizations to operationalize a focus on women and girls as agents of change, CARE is a global leader for women. Last year, CARE worked in 121 countries and reached 53 million women, girls, and families. 

Every year, CARE hosts an international campaign celebrating International Women’s Day, full of partnership opportunities for your company. CARE makes it easy for you to participate and make a real impact worldwide, involving your workforce and demonstrating your values in action on a global stage. 

Employee Engagement Offering: “She Leads the World” campaign
This year, “She Leads the World” is focused on six inspiring, resilient go-getters from different countries who are working to change their lives and their communities.  The campaign will inspire employees and consumers to imagine the opportunities we can create in our own lives when we come together to invest in women’s leadership. From Nepal to Poland to the U.S., join this journey! 

Some of the tactics of this year’s campaign include: 

  • PR and media: CARE will curate and share inspiring content on its channels, including print, digital, radio, and TV 
  • She Leads the World podcast: CARE is teaming up with actress and CARE Ambassador Bellamy Young to share stories of inspiring local women leaders around the world 
  • CARE signature events: CARE will feature She Leads the World at SXSW and with CARE advocates on Capitol Hill in Washington, DC 

Here’s how your company can get involved in the “She Leads the World” campaign: 

  • Invest: Sponsor CARE’s campaign activities to accelerate their programs for women globally 
  • Amplify: Share CARE’s campaign content and podcast on social media, share within your organization via Teams messages and emails, and/or donate your company’s ad space in March for CARE media 
  • Engage: Engage your consumers and employees through giving campaigns and in-store or online activations 

When you partner with CARE to celebrate International Women’s Day, your support gets amplified around the world. For the last seven years “She Leads the World” has gained the #1 share of voice on International Women’s Day, generating 184 million media impressions from celebrity collaborations and inspiring stories. Your partnership in this year’s campaign can engage employees and consumers, highlight your corporate responsibility, and gain positive media attention around the globe. 

Exploring the Impact
Check out highlights from last year’s campaign in the video below to learn more. 

Need Help?
Want to get your workplace involved with CARE’s International Women’s Day celebration this year?  From free resources to event planning support, Global Impact is the expert in workplace giving and we’d love to connect you with CARE.  

Let us help you inspire greater giving and foster a culture of social responsibility within your organization. Reach out today to get started!