Since 2012, #GivingTuesday has been celebrated on the Tuesday after Thanksgiving as an annual day of giving fueled by social media. Following the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday is the official kickoff to the charitable giving season. It unifies nonprofits, corporations, small businesses and individuals from across the globe.
#GivingTuesday has been tremendously successful in raising awareness and publicity for important causes, and has transformed into a vital source of unrestricted funds for charities – in 2017, $274 million was raised.
This year, #GivingTuesday falls on Nov. 27. Here are some ways individuals and organizations can get involved:
- Donate on #GivingTuesday to a charity or cause you care about.
- Share about your involvement in #GivingTuesday by posting on your social media platforms or writing a blog post. Follow Global Impact on Facebook and Twitter.
Motivate your social media community to share their own stories and photos of why and how they give using #GivingTuesday.
Encourage friends and family to participate in a day of service – consider hosting a volunteer event everyone can participate in, like a park clean-up.
Host a #GivingTuesday donation drive for people to donate goods, clothing and other items for those in need.
Go social. Share stories, stats, photos and impact statements to show your online followers how your organization plans to change the world for the better on #GivingTuesday.
Organize a #GivingTuesday fundraiser or sponsor a giving challenge as a one-day event or the start of a holiday workplace giving campaign.
Offer a corporate match for employee dollars raised on #GivingTuesday.
Collaborate with other organizations to maximize impact and foster a local #GivingTuesday movement.
Donate all or a portion of proceeds on #GivingTuesday to a nonprofit partner whose mission is aligned with your corporate social responsibility program.
Hold a volunteer pledge drive. Motivate employees to commit to a certain number of volunteer hours over the next year on #GivingTuesday.
- Provide a strategic giving option to your team by partnering with Growfund, Global Impact’s no minimum contribution donor-advised fund (DAF) that operates like your own personal foundation.
Other Resources for Organizations
Maximize your #GivingTuesday impact by focusing on a cause area or geographic region. We provide organizations with a simple way to give to critical humanitarian issues and boost their global citizenship through High Impact Funds. For each fund, Global Impact partners with vetted, best-in-class charities working directly in that sector or region. Choose a fund »
Many Global Impact charities offer volunteer opportunities for corporations to adopt for their staff. These activities can be an effective team-building tool, and help to attract, retain and motivate employees for good. Consider incorporating these into your #GivingTuesday campaign. Download now »
Drive employee engagement and excitement around #GivingTuesday during your workplace giving campaign with our 2018 posters, brochures and other materials available for download. Download now »