Drive employee engagement with our new guide to workplace giving

As we rebound from record-low employee engagement rates, it’s past time for CSR professionals to evaluate and improve employee engagement efforts, like your workplace giving program. That’s what we teamed up with Embold Research to survey a sample of over 2,500 workplace donors on their knowledge of their giving programs, feelings toward giving, and preconceptions about nonprofits. We’ve pulled together our research findings, success stories, and plenty of tips and tricks into a free white paper for anyone ready to take their workplace giving program to the next level. 

Have questions about your corporate giving program? We have answers. If you’re looking to amplify your program, engage employees, and make a real impact for global causes, check out some key questions that our new guide addresses below. We use our new survey findings, our decades of experience, and case studies from partners like Accenture, HP, and the World Bank to answer these questions and more in our new guide. 

For the full survey results, analysis, and recommendations based on our findings, download “Driving Employee Engagement: Key Insights for Corporate Giving Programs” for free today! 

What incentives encourage participation in my giving program?
Giving rewards or financial incentives for donating doesn’t move the needle significantly — except for a matching gift program. Over half of employees are likely to donate when offered a matching gift incentive.  

Sure, other incentives perform well with certain audiences: for example, younger donors are slightly more interested in free gifts. However, the gap is significant… 

Why don’t more employees participate in my program?
Nearly a third of employees are unsure if their employer offers a workplace giving program. This represents a crucial missed opportunity for employee engagement. If your employees don’t know this is available to them, how are they ever going to participate? This knowledge gap is one of the key opportunities to grow your workplace’s employee engagement and charitable impact efforts…. 

How can I give more agency to my employees?|
Personal connection drives charitable giving. When employees can support causes they care about deeply, workplace giving transforms from a corporate program into meaningful personal action. Your employees are already connected to community needs and causes — they just need the freedom and encouragement to act on these connections through your program. Put your employees in the driver’s seat with the following strategies…   

Should I add volunteer offerings to my program?
About the same percentage of respondents say that volunteering makes an impact as those who say donating does. By offering both giving and volunteering channels for engagement, you can meet employees where they are and maximize participation in your corporate social impact programs. Employees who feel empowered to contribute in their preferred way are more likely to engage meaningfully with your program. No matter what your workplace looks like, there are ways to structure volunteer offerings that fit your needs… 

What holds back my employees from participating?
The knowledge gap about nonprofit impact creates a significant barrier to workplace giving. When employees can’t clearly see where their money goes or understand how it makes a difference, they naturally hesitate to participate… 

How can my program address the interest my employees have following natural disasters?
Donors respond to urgency. When people witness emergency situations through news coverage and social media, they feel an immediate impulse to help — whether it’s a natural disaster, humanitarian crisis, or local emergency. This emotional connection to current events creates a unique opportunity for workplace giving programs… 

How does my workplace giving program fit into my larger corporate responsibility efforts?
People want to feel connected, and they want to feel that personal tie between their giving and the people that involvement is going to support. Donors are increasingly shifting away from giving to formal 501(c)(3)s and moving toward areas of non-traditional, peer-to-peer giving that you can incorporate in your larger CSR strategy… 

From workplace giving to employee assistance funds, there are untapped employee engagement opportunities throughout your workplace. Get your questions answered with our recommendations, case studies, tools, and more in “Driving Employee Engagement: Key Insights for Corporate Giving Programs.”