The What Women Want campaign heard from more than 1 million women and girls in 114 countries about the one thing they want most for their own reproductive and maternal healthcare. The global campaign has mobilized women and girls and engaged policy makers, program implementers, officials and political representatives, so that quality, equity and dignity in healthcare is no longer a distant dream for the women of the world.

Because of White Ribbon Alliance’s groundbreaking work on the What Women Want campaign, around the world, women are telling us to lift our heads, challenge and listen to our assumptions and assuredness. Now equipped with the data and the ability to truly explore women’s demands, we can collectively take one step closer to heeding their call.