- Islamic Relief USA (IRUSA) provides relief and development in a dignified manner regardless of gender, race, or religion, and works to empower individuals in their communities around the world.
- IRUSA responds to disasters no matter where they may strike and remains in communities long after clean-up efforts have ended. Their comprehensive approach includes WASH, women and girls, food aid, refugee aid, microfinance, and much more.
- As the largest Muslim charity in the United States, raising nearly $150 million annually from individual donors, IRUSA is committed to expanding its reach by engaging private sector and workplace donors.
Engaging private sector donors to create a world free of poverty
Opportunity
Approach
- Partnered with IRUSA for over four years to expand its visibility among private sector donors and engage employees to increase funding for critical programs in the communities IRUSA serves around the world.
- Provided strategic support and marketing and visibility services to boost workplace giving revenue and bring in new individual donors.
- Launched the Friends of IRUSA in the workplace program to encourage employee champions to further promote IRUSA’s work beyond their individual donations.
- Developed dynamic strategies together to approach Fortune 500 companies and many of the largest, private foundations to secure flexible funding for programming that aligns with each funder’s philanthropic priorities.
Results
- Increased awareness of IRUSA in workplace giving campaigns and raised more than $4 million on their behalf since they joined our Charity Alliance in 2020.
- Secured critical funding to respond to disasters around the world, including those in Afghanistan, Sri Lanka, Sudan, and South Sudan.
- Secured funding from a Fortune 500 corporation to fund agricultural projects in Kenya and Pakistan.
Featured Client:
Our partnership with Global Impact has allowed us to increase our visibility and marketing through employee giving campaigns, most importantly, allowing us to share our impact and the benefit donations make on the communities we serve. Our partnership also helps us reach out to different companies and foundations to share the work IRUSA is doing and explain how we are positioned to be a featured organization for these companies and aligned with their philanthropic goals. Global Impact has helped us reach workplace and corporate donors who we would not have been able to access without their support.
Mohamed Ahammam
Corporate Gifts Manager, Islamic Relief USA
To achieve results like these, reach out to us!