Global Impact worked with a long-term public sector partner to review successes and challenges for the state’s annual employee giving campaign. To increase giving, the state campaign team sought a strategy to refresh their training approach for employees serving as campaign volunteers who lead their colleagues and inspire participation.
Growing campaign success by empowering and training employees // Leveraging engaging content to grow campaign success
The International Monetary Fund was looking to enhance their campaign strategy and marketing materials to increase awareness and engagement. Their team was interested in exploring volunteer opportunities for employees and sought to increase support for those devastated by disasters around the world.
In 2017, after 56 years of managing more than 130 separate campaigns around the world, the federal government’s workplace giving program underwent a structural overhaul meant to streamline processes, including centralizing marketing under one national contract. Previously, divided work made for duplicative efforts and inconsistency in branding, quality and messaging. The new structure aimed […]