Third annual #BumpDay by International Medical Corps

Sept. 13 will mark the third annual #BumpDay, a celebration of bumps around the world to help raise awareness about the need for maternal health care worldwide. Started by Heidi Murkoff and What To Expect in partnership with International Medical Corps, #BumpDay is the only day devoted to helping moms around the world get the care they need to have healthy pregnancies, safe deliveries and healthy, happy babies. And, despite recent advancements in maternal and child health, there is still work to be done:
  • The U.S. has the highest rate of maternal deaths in the developed world – nearly 3x the rate of the next highest country with 1+ death in every 5,000 births. 
  • 250 babies are born every minute
  • Only 68% of births are attended by a trained professional
  • Worldwide, over 800 moms die daily from pregnancy and birth complications
  • 99% of maternal deaths occur in developing countries and the majority of them are preventable
  • 61% of maternal and newborn deaths can be avoided with proper care
#BumpDay helps us highlight the need for continued investment - millions of people have engaged for #BumpDay on social media and this year will be an even more important opportunity for us to help mothers get the basic care they need. To help raise awareness, on Sept. 13 we invite you to post a picture of your bump or the bump of someone you love with the hashtag #BumpDay.
Last year, supporters such as Olivia Wilde, Jenna Bush, Brooklyn Decker, Angie Harmon, Valerie Bertinelli, Michelle Monaghan, Lacey Chabert, Vanessa Williams, Malin Ackerman, Christy Turlington and media including ABC, Good Morning America, Today Show, People, NBC, Mashable, InStyle and Fox came out to raise awareness.  
For more information or to donate, please visit or

#BumpDay brings the world together because no matter where in the world you live, your economic, racial, religious or cultural profile…if you are reading this, you were once a bump…a bump that needed proper care in order to thrive.