Global Impact Partners With CrowdRise to Promote the 2016 Giving Tower for #GivingTuesday
Fundraising competition provides the tools for charities to better leverage holiday giving to support their work
ALEXANDRIA, Va., Nov. 14, 2016 – Global Impact has partnered with CrowdRise to support this year’s Giving Tower. Started in 2012, the Giving Tower on #GivingTuesday kicks off an annual holiday fundraising competition for thousands of charities to compete for up to $250,000 in grant money prizes. The event taps into the immense energy surrounding #GivingTuesday, a budding tradition which raised $117 million through more than 1 million individual gifts in 2015.
The Giving Tower is a modern way to demonstrate the combined philanthropic impact of #GivingTuesday and is a way for organizations participating in the CrowdRise Holiday Charity Challenge to kick off their fundraising efforts when the challenge launches November 22. Global Impact is supporting the Giving Tower in 2016 because of its unique functionality designed to make #GivingTuesday a monumental day for charities. This impact was demonstrated in 2016 when the event rallied more than 1,500 participating charities and turned a $250,000 donation into $6.4 million raised for charity.
“The CrowdRise Giving Tower provides an opportunity for charities and companies with an interest in social good to make a difference on GivingTuesday and beyond,” said Ann Canela, Vice President of Global Impact. “By partnering we can multiply that impact and create tools for charities to better leverage GivingTuesday to take full advantage of what has become, through the support of organizations like 92Y and the Gates Foundation, one of the most important days for giving and social impact.”
"Global Impact is such an awesome partner for the CrowdRise Giving Tower,” said Robert Wolfe, Co-Founder and CEO of CrowdRise. “Their commitment to driving massive change is exactly what GivingTuesday is about and why we created the Giving Tower, to give organizations something really cool to rally around on GivingTuesday and, so the world can see a tangible representation of the incredible good happening on that day."
Charities hoping to participate in the 2016 Giving Tower can sign up for free through CrowdRise. The platform provides advanced functionality including optimized campaign updates, social sharing, custom donate buttons and more. Participants have the opportunity to raise funds with the support of Global Impact and the CrowdRise platform, more effectively mobilize their donors on #GivingTuesday and win big prizes to further their work, including a $25,000 prize on #GivingTuesday and a $100,000 first place prize offered at the conclusion of the event. The Giving Tower kicks off the CrowdRise Holiday Charity Challenge on November 22, and runs through January 7, 2017.
Corporations are also key to the success of the Giving Tower and Holiday Challenge. Company donations sponsor the competition and go toward funding the work of the charity that rallies the hardest and raises the most in the campaign. Companies receive recognition on the campaign platform, in CrowdRise press and marketing efforts, across social media channels, and more.
For more information on how your company can sponsor the CrowdRise Holiday Charity Challenge please contact Brandolon Barnett with Global Impact at [email protected]. For more information on how your charity can participate and make the most of #GivingTuesday in 2016, visit the Giving Tower website at crowdrise.com/givingtower2016.
ABOUT GLOBAL IMPACT
Global Impact is a leader in growing global philanthropy. The organization builds partnerships and raises resources that help the world’s most vulnerable people by providing integrated, partner-specific advisory and secretariat services; campaign design, marketing and implementation for workplace and signature fundraising campaigns; and fiscal agency, technology services and integrated giving platforms. Global Impact works with nearly 450 public and private sector workplace giving campaigns to generate funding for an alliance of nearly 130 international charities. Through strategic council and implementation support, Global Impact equips private sector and nonprofit organizations to achieve their philanthropic goals. The organization also serves as administrator for four of the world’s largest workplace giving campaigns, including the Combined Federal Campaign of the National Capital Area (CFCNCA) and the Combined Federal Campaign-Overseas (CFC-O). Since 1956, Global Impact has generated more than $1.7 billion to help the world’s most vulnerable people.
Learn more at charity.org. Follow Global Impact on Twitter and “Like” us on Facebook.
CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.
Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions of dollars to date. For more information visit www.CrowdRise.com.
Micaela Vivero, Global Impact