Corporate Disaster Response: Balancing Urgent Short-Term Needs with Long-Term Recovery Efforts

In a recent U.S. Chamber of Commerce Foundation blog, Global Impact’s Acting Managing Director of Partner Solutions Kathleen Lowenthal writes:
 
"Even to a casual observer, the past several months have seemed atypical, as not just one but a series of catastrophic natural and manmade disasters have occurred. Unfortunately, this year will be remembered as one of massive destruction and loss of life; as earthquakes, hurricanes, floods and wildfires that leveled buildings and homes, and left neighborhoods and community infrastructure struggling to recover. It has been noteworthy, however, through all these crises how quickly U.S. companies have reacted. Here at Global Impact, we have seen first-hand this outpouring of support and goodwill from our corporate partners across numerous industries—from hospitality to clothing, retail, and others.
 
As I wrote this past summer in Corporate Responsibility Magazine, best practice suggests companies should have a disaster response strategy in place ahead of time to govern how they will respond when disasters strike. However, even the best-articulated plans were stretched this fall as corporate donors struggled to grapple with the immediate needs affecting their employees and communities, along with the incredibly expensive long-term recovery needs...."