Charity partners share key donor engagement strategies

Group of people watching a speaker at an event.
On Sept. 12-13, 2018, Global Impact held its annual Charity Partner Briefing as a two-session event in New York City and Alexandria, Virginia. The focus of this year’s meeting was on engaging employee champions and sharing best practices for the 2018 campaign season. We were privileged to hear from Global Impact staff, including our President and CEO Scott Jackson, as well as from special guest speakers representing Compassion International and Humanity & Inclusion in Alexandria, and Doctors Without Borders/Médecins Sans Frontières USA and WaterAid in New York City.
In case you missed the meeting, here are a few highlights:
  • Best practices worth implementing. Panelists shared that the key to their growth is by implementing and growing a strong volunteer network, increasing the attended events, leveraging Global Impact’s communications team and posting on social media in real time while at events.
  • Engage employee champions. It is critical to find champions who will advocate on behalf of your charity, share success stories and impact statements, and recruit and train new champions. Some methods to identify potential champions include reaching out to your board members, newsletter subscribers, social media followers, volunteers and individuals who share their information in donor reports.
  • Leverage social media posts. Charities stated that they draw attention to their booths at events by sharing pictures and posts on social media in real time. Other social media strategies include using hashtags like #GivingTuesday and #LateDecember, communicating a clear call to action with their CFC number (if applicable), engaging with other campaigns, and leveraging Global Impact’s “Why Give Global?” campaign by using #GiveGlobal.
We hope these highlights help your charity create a greater impact this campaign season. In addition, you can view a full recording of the Briefing by registering here.