Best practices: recognizing campaign volunteers
As the holiday season comes to a close and campaigns wind down, now is the perfect opportunity to celebrate your accomplishments and recognize your campaign volunteers. Our Campaign Engagement team has provided some examples and recommendations for recognizing campaign volunteers:
Last year, the Washington State Campaign raised $5.4 million due to the efforts of their volunteers who spent 11,000 hours making calls, sending emails and hosting charity events. Each year, the campaign ends with a giant breakfast for all volunteers. People come from all over the state to connect with peers and share their successes and fun stories. The campaign has two charities with different missions speak at the event and so volunteers can hear firsthand about their work and impact on those in need. This year, the campaign also plans to gift each volunteer a Global Impact tote bag and pen.
New York City
Each year American Express kicks off its campaign with “Leaders in Giving” – an appreciation event for its leadership givers and volunteers. The celebration acknowledges colleagues who have demonstrated their dedication to the campaign through both time and treasure. The event is well-attended by American Express colleagues who come to learn more about the current year’s campaign goals and hear directly from a charity that has benefited from the generosity of the American Express community. Company leaders show their support for the campaign with a personal address from the CEO and the senior leaders who volunteer to chair the campaign each year.
Mid-Atlantic and Southeast Region
After a record year of raising more than $3.4 million in donations, the Commonwealth of Virginia Campaign hosted an awards and recognition event for their 346 campaign volunteers. Unlike other recognition events, top agencies received an award based on their participation and amount raised. They were also invited to take a photo with the governor and the Director of the Department of Human Resource Management. Following the event, campaign volunteers were invited to attend a Lunch and Learn hosted by Global Impact to discuss their campaign strategies and ideas to continue the momentum of the campaign throughout the year. Combining a recognition event with training supports the opportunity to track successes and details that will be helpful for the next campaign season.
Many campaigns utilize charity giveaways throughout the campaign, however, often times our partners can provide special charity items that can be used to recognize teams, campaign volunteers and leadership. Some examples include handicrafts, note cards, ornaments and calendars. Want to learn more about campaign recognition ideas? Contact [email protected] for more information.
This article first appeared in Global Impact's January 2019 Campaign newsletter.