Establishing a signature employee giving campaign that engages staff and applies workplace giving best practices - Global Impact
Corporations

Establishing a signature employee giving campaign that engages staff and applies workplace giving best practices

Opportunity

  • Passionate about making a difference, Global Impact staff regularly seek opportunities to have an impact on global issues.
  • Global Impact leadership implement an annual employee giving campaign to exercise our own best practices for workplace giving, engage staff (especially those working remotely), boost morale, create a cohesive culture across all departments, and connect employees to the organization’s mission.

Approach

  • Form a cross-departmental campaign planning team involving new and remote employees to develop the theme, goals, engagement activities and incentives.
  • Plan and execute engagement activities to include the official launch event, raffles and contests to create excitement and encourage participation.
  • Invite guest charity speakers who often have a connection to employees, creating a more direct emotional tie to the guest organization’s mission.
  • Recruit staff to share their personal philanthropy stories through video and email, helping to inspire giving.
  • Engage internal technology staff to launch a secure website to accept both one-time and recurring donations, eventually evolving the system to work with Growfund, Global Impact’s proprietary giving platform.
  • Ensure engagement of all employees, both in office and remote, through prizes and contests that can be shared electronically, as well as webcast presentations by guest speakers.

Results

  • Raised more than $1,188,000 for those in need over the course of 22 years.
  • Applied and refined Global Impact’s methods for employee engagement and workplace giving to better serve partners in these areas.

Featured Client:

Global Impact Case Study – [email protected]
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