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Global Impact Case Study – Hurricane Maria Relief Fund
Audience
Corporations
Line of Business
Employee Engagement & Corporate Social Responsibility (CSR)
Opportunity
  • In the wake of Hurricane Maria, which killed nearly 3,000 and wiped out the power grid in Puerto Rico, corporations struggled to identify how best to contribute to the disaster relief efforts through their human capital, monetary support and products. 
  • Following a disaster, it can be challenging to offer donors and corporations immediate giving opportunities and clear needs that specifically relate to affected area, as relief organizations are often focused on assessing the need, determining communication challenges and juggling complex logistics of providing aid. 
Approach
  • Centralized and mobilized private sector relief efforts through the Hurricane Maria Fund on Global Impact’s website and third-party workplace giving platforms. 
  • Delivered marketing content and ongoing support to help corporate partners launch emergency response campaigns, increase awareness for the relief efforts, and offer employees a way to contribute directly and immediately, while ensuring that all donations would be provided to organizations providing on the ground response to those most in need. 
  • Connected corporations with volunteer and gift-in-kind opportunities through Global Impact’s network of the most respected international charities working on the ground to serve humanitarian needs.  
  • Identified responders capable of accepting products, equipped corporations with lists of materials and products needed, and managed the partnerships to increase efficiency for both corporate and nonprofit entities. 
  • Worked closely with corporations and the on-the-ground charity partners to ensure that only products most in need were accepted and delivered in the initial recovery effort. 
Results
  • Raised more than $150,000 in cash, grants, and gifts-in-kind from individuals, 69 workplaces, and 56 corporate-matching programs. 
  • Disbursed donations from the Hurricane Maria Relief Fund to nine charities providing on-the-ground services directly to hurricane victims. 
  • Facilitated an employee engagement activity for one corporate partner, bringing together about 300 employees across the country to pack approximately 2,000 hygiene kits with essential toiletries and notes of encouragement, which were distributed, to victims in Puerto Rico. 

Contact

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800-836-4620
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